Click on each email campaign to view a larger version.
WEEKLY EMAIL AD CAMPAIGN & PRINT ADS
Every week I received a list of sale products which were sometimes thematically linked by a short phrase or holiday, like “cozy” or “National Day of the Deployed”.
Keeping in mind the international audience of the NATO base, I built up the campaign concept, sourced stock images, and wrote copy. The goal was always to add value to the messaging by evoking an emotional response with each campaign.
Next I edited all product images in Photoshop, then composed them into a vertical email format in InDesign. After I used MailChimp to send out the email campaign, I rearranged the ad into A4 printed flyers and printed various sizes of signage for use in-store.
As I worked more with MailChimp, I introduced a new strategy for image formatting that allowed us to compose the email content more efficiently.