Shot in the Dark Branding

Logo & brand style guide

I designed these design elements for an imaginary coffee shop. A “shot in the dark” is a drink made by adding espresso to brewed coffee, and I couldn’t resist tying that conceptually to the electric thrill of getting a great shot. I imagine this cafe as a minimalist haven for working late into the night, surrounded by the rotating art prints of local photographers.

Flip through the style guide to see logo variations, font recommendations, and the icons I created.

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